In this module, you will learn why marketing on social media matters. Social Media is where your audience is, they engage with their favourite brands, make purchases online and show brand loyalty when they recommend products to their friends.

Diving into the Pros and Cons of each platform, from Facebook to Twitter, Instagram and Pinterest, so you can decide which is right for you.

Here are some top tips for crafting the perfect profile, writing a polished bio, uploading the best profile picture possible, and filling out your profile with all the key points your customers want to see.

You will learn the key elements for whipping up the perfect post and then how to optimise it for each platform, from Instagram and Facebook to Twitter and Pinterest.

Growing your follower count with these top tips. When it comes down to it, numbers matter, social proof is real. When users see an account with a large following, they view them as trustworthy, professional and worthy of following.

Get more engagement, such as likes, comments, retweets and shares across the board with these sure fire ways to increase interactions on your page.

Hashtags are arguably one of the easiest ways to organically expand your reach on Social Media.

Consider strategies for frequency of posting. Simply put, whichever platform you are the most active with, will probably grow the most followers.

A lot of people skip over their analytics entirely because they can be overwhelming to decipher and understand. Discover which types of posts are resonating with your followers with this video guide.

Here are some vitally important tips for social media success such as photo editing, reposting old content, or how to handle negative comments.