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This highly engaging Digital Marketing Course teaches you how to market new businesses online.
Understanding Social & Developing YOUR SMM Strategy
You need to start your social media marketing from the very beginning of your business to build trust with customers.
Here you will learn some hacks to save on your time investment in social media.
Off-page social media marketing is so much more valuable than what you post on your own page. Learn how to reach people who are actively talking about your product or the problem it solves.
Instagram is becoming more valuable as a tool for business growth, with many companies reporting more visits to their Instagram page than their website.
For early-stage start-ups, about 60% of conversions come through email marketing. Here are some Dos and Don’ts when you are getting started.
Think about gaining email contacts as a conversion which you can maximise with Lead Magnets.
Learn about a tool to create successful drip campaigns for B2B contacts.
How to take B2C customers on a journey, impress them, make them convert and refer others with email automation.
Here are some hacks for creating newsletters easily.
You need to get influencers with hands-on experience of your product to give feedback and promote your product to new followers. Here is how to build up a list of credible influencers.
There are different budgets and levels of influencer, decide which kind you can afford but make sure the influencer is adding value.
Look out for the right type of content when searching for an influencer. Ask for their analytics and target demographics.
Learn about agencies vs platforms for finding influencers.
ASO is the organic work you can do to make your app appear higher on search results in the Apple or Google Play Store. Discover the free tools to help you find the right keywords for your brand.
Your whole business will revolve around the keywords you have discovered, from social to web content to newsletters. Learn which tools to use to check for the optimum keyword density.
You get four images and one video in the app store, learn about a free tool that will allow you to create the perfect images.
More reviews tell the App Store Search Engine that your app is legit and will show higher in search results. Learn how to get reviews with this video lecture.
Learn how to use a free audit tool to check the SEO of your website and fix what needs to be changed.
Develop a keyword strategy to improve your keyword density with this free tool.
Avoid common mistakes like duplicate pages, broken links, and low site speed.
Off-Page SEO is an ongoing strategy to build links to your website, through social media and partner sites.
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