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Advanced Certificate in Content Writing Course Overview

  • Learn the core concepts of content writing
  • Techniques to write interesting content that readers love
  • Understanding keywords and learn to utilize them correctly
  • Optimising content for SEO to get better rankings
  • Developing effective copywriting skills
  • Blog writing techniques to get more traffic
  • Tips to become a successful writer

Course Content

  • In this introductory section, you will know the importance of learning content writing and a broad overview of the course.

  • After the introductory section, in this module, you will learn the definition of content writing, its origin and importance, types of content, career options and many more.

  • Next, you will learn about content marketing and why it is essential. Techniques to prepare a solid marketing plan and promote it to the target audience will also be discussed in the section.

  • In this section, you will learn how to write an effective copywriting, secret formula to write powerful headlines and call to actions that grab the attention of the readers.

  • Here you will learn about the principle of writing. You will understand how to write awesome engaging content and a free tool for editing & proofreading content will be introduced in this section.

  • In this section, you will master the techniques of on-page and off-page SEO for optimising contents. The lesson will help you to understand keywords better and choose them wisely.  

  • In this lesson, you will learn about content promotion. The importance of promoting content and the necessity to promote your content on effective channels to get better results.

  • Next, you will learn all the tips and tricks to overcome all the obstacles, avoid mistakes while writing and ultimately become a successful writer.

This session will teach you the techniques of writing a fantastic blog that readers will love and share. You will also learn to optimise the blog post for ranking in search engines.

In this final section, we will review what we have learned during the course. Finally, there will be some advice for you.

Course Curriculum

Section 01: Introduction
Unit 1: Welcome to the Course 00:08:00
Unit 2: Course Overview 00:09:00
Section 02: Basics of Content Writing
Unit 1: An Introduction to Content Writing 00:02:00
Unit 2: Origin & Need of Content Writing 00:06:00
Unit 3: Increasing Demand for Content Writers (How You Can Benefit from This) 00:04:00
Unit 4: Career in Content Writing: What to Expect 00:13:00
Unit 5: Types of Content 00:07:00
Unit 6: Difference Between Content Writing, Content Marketing & Copywriting 00:05:00
Section 03: Content Marketing
Unit 1: What is Content Marketing and Why it is Essential 00:05:00
Unit 2: Creating A Solid Marketing Plan to Promote Content 00:05:00
Unit 3: Understanding Marketing Principles 00:03:00
Unit 4: Identifying Target Audience 00:06:00
Unit 5: What is Buyer Persona and How You Can Create it 00:06:00
Unit 6: Effective Formula of Storytelling & How it Can Lead to Sales 00:06:00
Section 04: Copywriting
Unit 1: What is Copywriting and How it is Different from Content Writing 00:04:00
Unit 2: Write Amazing Copy Using AIDA Model in 4 Simple Steps 00:05:00
Unit 3: The Secret Formula to Write Powerful Headlines That Grab Attention 00:04:00
Unit 4: What is Call to Action ( CTA ) and How it Can Lead to Sales 00:04:00
Unit 5: How to Write a Sales Copy ( With Example) 00:05:00
Section 05: Content Writing Simplified
Unit 1: Writing Principles 00:07:00
Unit 2: Number 1 Tactic to Write Awesome Content 00:03:00
Unit 3: Steps to Write Engaging Content 00:03:00
Unit 4: Free Tool for Editing & Proofreading Content 00:01:00
Section 06: Optimising Content for SEO (Search Engine Optimisation)
Unit 1: What is SEO 00:04:00
Unit 2: Using on Page SEO For Optimising Content 00:03:00
Unit 3: Using Off Page SEO For Optimising Content 00:03:00
Unit 4: Write SEO Friendly Content In 4 Easy Steps 00:07:00
Unit 5: Types of Keywords 00:08:00
Unit 6: Which Type of Keywords You Should Choose 00:01:00
Section 07: Content Promotion
Unit 1: Why its Essential to Promote Content 00:09:00
Unit 2: Effective Channels to Promote Your Content 00:06:00
Section 08: Tips to Become a Successful Writer
Unit 1: Practical Tips to Overcome Challenges in Your Career 00:11:00
Unit 2: Qualities of a Successful Content Writer 00:11:00
Unit 3: 9 Serious Mistakes to Avoid as a Writer 00:05:00
Section 09: Blog Post Writing
Unit 1: 8 Simple Steps to Write Awesome Blog Post 00:06:00
Unit 2: How to Optimise Blog Post for Ranking in Search Engines 00:05:00
Section 10: Conclusion
Unit 1: Conclusion 00:02:00

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