Advanced Certificate in Content Writing Course Overview
- Learn the core concepts of content writing
- Techniques to write interesting content that readers love
- Understanding keywords and learn to utilize them correctly
- Optimising content for SEO to get better rankings
- Developing effective copywriting skills
- Blog writing techniques to get more traffic
- Tips to become a successful writer
In this introductory section, you will know the importance of learning content writing and a broad overview of the course.
After the introductory section, in this module, you will learn the definition of content writing, its origin and importance, types of content, career options and many more.
Next, you will learn about content marketing and why it is essential. Techniques to prepare a solid marketing plan and promote it to the target audience will also be discussed in the section.
In this section, you will learn how to write an effective copywriting, secret formula to write powerful headlines and call to actions that grab the attention of the readers.
Here you will learn about the principle of writing. You will understand how to write awesome engaging content and a free tool for editing & proofreading content will be introduced in this section.
In this section, you will master the techniques of on-page and off-page SEO for optimising contents. The lesson will help you to understand keywords better and choose them wisely.
In this lesson, you will learn about content promotion. The importance of promoting content and the necessity to promote your content on effective channels to get better results.
Next, you will learn all the tips and tricks to overcome all the obstacles, avoid mistakes while writing and ultimately become a successful writer.
This session will teach you the techniques of writing a fantastic blog that readers will love and share. You will also learn to optimise the blog post for ranking in search engines.
In this final section, we will review what we have learned during the course. Finally, there will be some advice for you.
|Section 01: Introduction|
|Unit 1: Welcome to the Course||00:08:00|
|Unit 2: Course Overview||00:09:00|
|Section 02: Basics of Content Writing|
|Unit 1: An Introduction to Content Writing||00:02:00|
|Unit 2: Origin & Need of Content Writing||00:06:00|
|Unit 3: Increasing Demand for Content Writers (How You Can Benefit from This)||00:04:00|
|Unit 4: Career in Content Writing: What to Expect||00:13:00|
|Unit 5: Types of Content||00:07:00|
|Unit 6: Difference Between Content Writing, Content Marketing & Copywriting||00:05:00|
|Section 03: Content Marketing|
|Unit 1: What is Content Marketing and Why it is Essential||00:05:00|
|Unit 2: Creating A Solid Marketing Plan to Promote Content||00:05:00|
|Unit 3: Understanding Marketing Principles||00:03:00|
|Unit 4: Identifying Target Audience||00:06:00|
|Unit 5: What is Buyer Persona and How You Can Create it||00:06:00|
|Unit 6: Effective Formula of Storytelling & How it Can Lead to Sales||00:06:00|
|Section 04: Copywriting|
|Unit 1: What is Copywriting and How it is Different from Content Writing||00:04:00|
|Unit 2: Write Amazing Copy Using AIDA Model in 4 Simple Steps||00:05:00|
|Unit 3: The Secret Formula to Write Powerful Headlines That Grab Attention||00:04:00|
|Unit 4: What is Call to Action ( CTA ) and How it Can Lead to Sales||00:04:00|
|Unit 5: How to Write a Sales Copy ( With Example)||00:05:00|
|Section 05: Content Writing Simplified|
|Unit 1: Writing Principles||00:07:00|
|Unit 2: Number 1 Tactic to Write Awesome Content||00:03:00|
|Unit 3: Steps to Write Engaging Content||00:03:00|
|Unit 4: Free Tool for Editing & Proofreading Content||00:01:00|
|Section 06: Optimising Content for SEO (Search Engine Optimisation)|
|Unit 1: What is SEO||00:04:00|
|Unit 2: Using on Page SEO For Optimising Content||00:03:00|
|Unit 3: Using Off Page SEO For Optimising Content||00:03:00|
|Unit 4: Write SEO Friendly Content In 4 Easy Steps||00:07:00|
|Unit 5: Types of Keywords||00:08:00|
|Unit 6: Which Type of Keywords You Should Choose||00:01:00|
|Section 07: Content Promotion|
|Unit 1: Why its Essential to Promote Content||00:09:00|
|Unit 2: Effective Channels to Promote Your Content||00:06:00|
|Section 08: Tips to Become a Successful Writer|
|Unit 1: Practical Tips to Overcome Challenges in Your Career||00:11:00|
|Unit 2: Qualities of a Successful Content Writer||00:11:00|
|Unit 3: 9 Serious Mistakes to Avoid as a Writer||00:05:00|
|Section 09: Blog Post Writing|
|Unit 1: 8 Simple Steps to Write Awesome Blog Post||00:06:00|
|Unit 2: How to Optimise Blog Post for Ranking in Search Engines||00:05:00|
|Section 10: Conclusion|
|Unit 1: Conclusion||00:02:00|