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Social Media Marketing Course Online Overview

  • Learn about organic marketing on Facebook, Instagram, Twitter, YouTube, Pinterest and LinkedIn.
  • Discover how to build effective sales funnels that generate leads and sales for your business.
  • Understand how to boost the performance of your pages and offers using Split Testing.
  • This course is ideal for marketing professionals, social media managers, social media influencers, digital marketers or anyone interested in social media marketing.
  • Study this certified course at your own pace, and with no assignments, you will get your certificate upon successful completion of the course.

Course Content

  • Social Marketing Introduction               

By the time this course is over, you will know how to leverage social media platforms to grow your brand community and to drive traffic, engagement, and awareness for your business.  

  • Marketing on Facebook & Instagram

Learn about organic marketing on Facebook and Instagram with business profiles.

  • Marketing On Twitter & YouTube

Get an overview of organic marketing on Twitter and YouTube.

  • Introduction to Pinterest Marketing

By the time this course is over, you will know how to effectively market your business with Pinterest.

  • Pinterest Marketing – Part 1          

A brief overview of Pinterest.com which is like a web-based bulletin board.

  • Pinterest Marketing – Part 2          

Setting up and using a Pinterest business account which allows for promoted pins and analytics.

  • Pinterest Marketing – Part 3          

Learn various tools for Pinterest marketing like the Pinterest browser button.

  •  LinkedIn Marketing Intro                

In this course, you will cover how to increase your reach with organic LinkedIn marketing.

  • LinkedIn Marketing – Part 1           

A brief overview of LinkedIn which is a professional networking site for people who want to make business connections or find jobs.

  • LinkedIn Marketing – Part 2           

Setting up and using a business account.

  • LinkedIn Marketing – Part 3           

How to leverage personal profiles and groups.

  • Introduction to Funnel Building

This course covers how to build effective sales funnels that generate leads and sales for your business

  • Funnel Building – Part 1                   

Planning and choosing your funnel type.

  • Funnel Building – Part 2                   

Crafting and splintering your offers.

  • Funnel Building – Part 3                   

Creating the funnel pages.

  • Introduction to Split Testing

In this course, you will learn how to boost the performance of your pages and offers using Split Testing.

  • Split Testing – Part 1           

Common elements that can be tested.

  • Split Testing – Part 2           

Creating test variations.

  • Split Testing – Part 3

Analysing the results.

Course Curriculum

Unit 01: Social Marketing for Facebook, Instagram, Twitter & YouTube
Social Marketing Introduction 00:01:00
Marketing On Facebook & Instagram 00:19:00
Marketing On Twitter & YouTube 00:14:00
Unit 02: Marketing On the Other Major Social Media Sites
Introduction to Pintrest Marketing 00:01:00
Pintrest Marketing – Part 1 00:07:00
Pintrest Marketing – Part 2 00:16:00
Pintrest Marketing – Part 3 00:11:00
Linkedln Marketing Intro 00:01:00
Linkedln Marketing – Part 1 00:06:00
Linkedln Marketing – Part 2 00:07:00
LinkedIn Marketing – Part 3 00:05:00
Unit 03: Funnel Building for Profits
Introduction to Funnel Building 00:01:00
Funnel Building – Part 1 00:04:00
Funnel Building – Part 2 00:07:00
Funnel Building – Part 3 00:09:00
Unit 04: A/B Split Testing
Introduction to Split Testing 00:01:00
Split Testing – Part 1 00:10:00
Split Testing – Part 2 00:05:00
Split Testing – Part 3 00:09:00

Course Reviews

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