In the first module of this safeguarding small business course, you will learn about the impact of a recession on small businesses, with essential information on how to protect your small business in times of financial uncertainty. 

Module two will explore the different ways in which retail businesses can become recession-proof and adapt to changes in the economic climate. It includes fresh approaches to business to reflect current times.

Module 03 explores how the “new normal” can inspire innovation in the food business and restaurant industry. It covers new ideas for generating revenue and profit during a pandemic that will help drive business in difficult times.

In module 04, we will explore some service business revenue models and profits that will help safeguard business in times of economic hardship. It covers best practices for protecting a business’s finances, as well as forward planning strategies.

Module five provides top techniques for marketing to existing customers effectively and building strong customer relationships. It will take you through the process of growing your business with existing customers step-by-step, for getting through times of financial crisis.

Through module six, you will gain the skills to build a fail-proof marketing strategy that will help you to drive business and maintain customer relationships during a pandemic. It will teach you how to adapt your existing marketing strategy during COVID-19 to get through times of economic uncertainty unscathed.

In module seven, you will learn best practices and proven techniques for creating a user-friendly website. It will teach you how to improve your existing website for growing your online audience and boosting engagement in no time. 

Module 8 will take you through the essential steps needed to optimise your online content and increase your website page rank. It includes up-to-date techniques for using keywords, writing compelling content and converting prospects into customers.

This class will teach you how to use social media effectively to drive business online. You will gain the skills and practical knowledge to put together a powerful social media marketing strategy that incorporates current social trends and techniques.

In this final class, you will learn how to attract new customers through special offers. It will show you how to appeal to your customers’ emotions to give them an incentive to buy, as well as introduce effective techniques for making offers seem irresistible.