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This fitness business course will teach you invaluable skills to develop your professional brand as a personal trainer or fitness instructor.
A unique value proposition (UVP) is a written statement that summarises the USP of your product or service. In this first lesson, we will explore the steps to create a UVP, and how it can influence buyer perception of value.
Now that you have a solid understanding of your own value proposition, this class will take you through the steps on how to test it. Here you will learn best practices from expert marketing professionals.
Client avatars are a representation of your ideal client. In module three, you will be defining your client avatar to identify the ideal type of person who you would like to market to and use your service.
By now you will have a solid idea of your ideal client’s persona. In module four, you will be exploring the types of places where your ideal client is likely to be found hanging out, to get a better understanding of your target market.
Now that you have a strong image and idea of your client, the next step is to work out how much money your target client is likely to spend on your service. This will help you to gain a better understanding of how to price your services.
Now it is time to add value to your brand and business. Module six will introduce you to effective techniques and strategies used by experts that will help you define clear brand values for your clients.
In module seven, we will explore the different ways to attract more clients, which will strengthen your understanding of your clients’ expectations. It will teach you best practices for boosting engagement and discovering new opportunities for promoting your service.
Now that you’ve defined your clients, created value for your brand, and learned how to attract more clients, it’s time to implement a marketing strategy. Module eight will show you how to promote your brand effectively step-by-step, through complete audiovisual training.
You are now well on the way to building an online presence for your brand. Module nine will equip you with the skills to take your marketing to the next level and get your business noticed in no time.
In module ten, you will learn all about the art of closing the deal, sharpening your negotiation and persuasive skills along the way. It will teach you how to close deals faster, and how to communicate effectively in any business setting.
Nowadays, more and more fitness coaches and instructors are providing training online. Knowing how online classes work is essential in today’s digital world. This module will take you step-by-step through the processes and best practices for delivering online training, taking you through the tools and materials you’ll need.
Want to know how to keep your clients coming back? The last section of this fitness marketing course will reveal the secrets to achieving high client satisfaction, to build a loyal client base in no time.
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