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Marketing for Fitness Business Course Overview

  • Get expert tips on how to build your fitness business from the ground up
  • Have a solid understanding of what your value proposition is and how to test it
  • Understand the key principles of persuasion and how to close a deal faster
  • Identify your client avatar and learn how to make one step-by-step
  • Learn about the skills and tools needed to teach fitness classes online
  • Know the secret to keep clients happy and wanting more
  • Start building your brand under the guidance of an experienced professional

Course Content

A unique value proposition (UVP) is a written statement that summarises the USP of your product or service. In this first lesson, we will explore the steps to create a UVP, and how it can influence buyer perception of value.

Now that you have a solid understanding of your own value proposition, this class will take you through the steps on how to test it. Here you will learn best practices from expert marketing professionals.

Client avatars are a representation of your ideal client. In module three, you will be defining your client avatar to identify the ideal type of person who you would like to market to and use your service.

By now you will have a solid idea of your ideal client’s persona. In module four, you will be exploring the types of places where your ideal client is likely to be found hanging out, to get a better understanding of your target market.

Now that you have a strong image and idea of your client, the next step is to work out how much money your target client is likely to spend on your service. This will help you to gain a better understanding of how to price your services.

Now it is time to add value to your brand and business. Module six will introduce you to effective techniques and strategies used by experts that will help you define clear brand values for your clients.

In module seven, we will explore the different ways to attract more clients, which will strengthen your understanding of your clients’ expectations. It will teach you best practices for boosting engagement and discovering new opportunities for promoting your service.

Now that you’ve defined your clients, created value for your brand, and learned how to attract more clients, it’s time to implement a marketing strategy. Module eight will show you how to promote your brand effectively step-by-step, through complete audiovisual training.

You are now well on the way to building an online presence for your brand. Module nine will equip you with the skills to take your marketing to the next level and get your business noticed in no time.

In module ten, you will learn all about the art of closing the deal, sharpening your negotiation and persuasive skills along the way. It will teach you how to close deals faster, and how to communicate effectively in any business setting.

Nowadays, more and more fitness coaches and instructors are providing training online. Knowing how online classes work is essential in today’s digital world. This module will take you step-by-step through the processes and best practices for delivering online training, taking you through the tools and materials you’ll need.

Want to know how to keep your clients coming back? The last section of this fitness marketing course will reveal the secrets to achieving high client satisfaction, to build a loyal client base in no time.

Course Curriculum

Marketing for Fitness Business
Introduction 00:10:00
Module 1: Understanding your own value proposition. 00:10:00
Module 2: Testing you Value Proposition 00:15:00
Module 3: What does your client Avatar look like? Client Avatar Creation (CAC) 00:40:00
Module 4: Where does your Avatar hang out? You need to hang out with them 00:10:00
Module 5: How much can your Avatar afford? – create a price list & know your prices! 00:15:00
Module 6: Creating Value & your Brand, make your Avatar need you 00:15:00
Module 7: Where do you attract clients? 00:30:00
Module 8: Ways to Get Yourself Noticed 01:00:00
Module 9: Top Tips for Building you Fitness Business 00:15:00
Module 10: Closing the deal & the principles of persuasion. 00:20:00
Module 11: Teaching Classes and Personal Training Online 00:20:00
Module 12: Keeping clients happy and wanting more 00:05:00

Course Reviews

Reviews

7 Reviews Available
Lola Bond
Lola Bond
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The course costs £7.99 each month; however, the first four weeks are free. Try it out with the free sessions, and I'm sure you'll end up subscribing as I did!
Poppy Whitehouse
Poppy Whitehouse
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Keep up the incredible work, Visio Learning. Your classes have blown me away, and I will definitely be taking more.
Shannon Kent
Shannon Kent
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Thank you very much, Visio Learning, for providing students with such excellent opportunities. I've picked up several new talents that have proven to be helpful in my professional life.
Anthony Fisher
Anthony Fisher
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I can't tell you how much this course taught me! There are over 500 courses available on Visio Learning, and I'm going to subscribe for more.
Tyler Mitchell
Tyler Mitchell
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I highly encourage everyone not to squander time and take advantage of Visio Learning's fantastic learning opportunities.
Amy Dean
Amy Dean
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I had no idea that an online course could teach me so much! I'm glad I subscribed for this course.
Jennifer Winter
Jennifer Winter
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I'm glad for the chance to study under world-class educators. Thank you so much, Visio Learning!
Kate Dobson
Kate Dobson
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"I paid £7.99 for a monthly subscription to this course, and trust me, and it's well worth it! This course has taught me so much. "
David Law
David Law
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I'm thrilled to have the chance to learn from world-class professors! It went above and beyond my expectations. I strongly advise everyone to give it a shot.
Leon Davey
Leon Davey
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The course is a wealth of information! I thoroughly enjoyed every moment of it. Strongly recommend!
Sienna Simpson
Sienna Simpson
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Visio Learning offers student help 24/7 students support, and that's amazing! I could contact them with any questions or concerns I have, and they were always willing to help.
Lucas Coleman
Lucas Coleman
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What a fantastic course! I started for free for the first month and couldn't stop myself from subscribing! Highly recommend.
Sienna Leonard
Sienna Leonard
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The top educators are unquestionably found at Visio Learning. I can't express how thorough the instructor was in each lesson, and I could pick up a lot of information.
Abbie Hayward
Abbie Hayward
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"I discovered this website through a friend and joined in the free trial course for the first month. I couldn't resist subscribing for £7.99 each month. It's my third month with them, and I'm having a great time! "
Kyle Pearson
Kyle Pearson
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I had no idea that an online course could provide me with so much information! I appreciate it.
Matthew Thomson
Matthew Thomson
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The instructor was great! I was blown away by how expertly he explained the complex topics.
Olivia Lee
Olivia Lee
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I can't express how fantastic the courses Visio Learning provides. The £7.99/month subscription charge is insignificant when compared to the training quality. I've taken a lot of courses from them, and they've all been great!
Liam Whittaker
Liam Whittaker
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I had previously taken a few online courses that did not match my expectations. I'm delighted I discovered Visio training. It provided me with the most beneficial learning experience. The 24/7 student support helped me immensely with my inquiries.
Faith Sharpe
Faith Sharpe
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"This course was quite beneficial to me. Everyone should give it a try, in my opinion. You may cancel your subscription at any time, but I bet you won't since you'll be delighted by the great classes. "
Jayden Carr
Jayden Carr
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I am a person who is always willing to learn new skills. I took a bunch of online courses, but none of them lived up to my expectations. Thank you for your excellent classes, Visio Learning. They've been quite helpful in expanding my skill set.
Muhammad Field
Muhammad Field
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Excellent classes at a fair price for a subscription. Truly recommend!
Ryan Barry
Ryan Barry
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The instructor was upfront and knowledgeable. His instructions revealed his intelligence. I gained a lot of knowledge and am grateful for the fantastic learning experience.
Brandon Vincent
Brandon Vincent
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In my perspective, they deliver knowledge with care. They were incredibly accommodating anytime I needed help with the courses or anything else. All of my doubts were dispelled. Thank you very much!
Hannah Bates
Hannah Bates
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"The training I took from them was beneficial in terms of bolstering my CV with new skills. Keep up the great work, Visio Learning! "
Ellis Swift
Ellis Swift
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Thank you so much for the fantastic lessons and welcoming environment, Visio Learning. Access to your classes at any time helped me immensely in learning at my own pace.
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