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By studying this course, you will have a better understanding of initial coin offerings, what is involved in them, how they work and how they can benefit you.  

• About Jonny Fry & Team Blockchain          

Learn about your tutor and get some context for why he is involved in cryptocurrencies, tokens and ICOs.  

• What you will learn on this course        

In this course, you will look at ICOs, which can be used to raise money for an existing business or the development of a digital loyalty scheme. The most famous ICO is a cryptocurrency or token and is known as Bitcoin.

• What is an ICO?  

An ICO is a way to create a cryptocurrency which is a digital asset that can be exchanged for goods or services.

• Evolution of ICOs & Recent History            

In this section, we will look at the history of cryptocurrencies and a little bit about the performance over the last year or so of a few different cryptocurrencies.

• Growth of ICOs in 2017

In this section, we will look at the growth of the market and liquidity. One of the reasons we have seen ICOs attract so much attention is because we have seen a phenomenal rise in the value of cryptocurrencies.

• What Alternatives Are There to Raise Money?

In this lecture, we will look at different alternative sources of finance for companies and individuals looking to grow and develop their business.

• Spot the Difference between ICOs and Traditional Fundraising

Now we will look at why you might use an Initial Coin Offering as opposed to offering your shares in your company to external shareholders.

• How you might launch your own cryptocurrency

Learn how launching a cryptocurrency might work in the real world with a hypothetical example.

• Where is the tangible value in Cryptocurrency?

It is important to remember that the value of a currency can always change anyway, JP Morgan claims that the US Dollar has fallen by 81% since 1971.

• Quoted Companies Looking at ICOs 

Look at some examples of quoted companies who are investing in cryptocurrencies, like Kodak.

• What Makes a Successful ICO?

The market is beginning to understand the difference between good ICOs and bad ICOs. There is a wide measurement for success.

• Other Watchouts       

Look out for retention periods when companies hold on to their tokens longer than is reasonable.

• Regulation

When ICOs first came out there was very little regulation because there was a degree of confusion with defining cryptocurrencies.

• Alternative Uses for ICOs

Initial Coin Offerings give the ability to have digital rewards and loyalty schemes, such as air miles.

• How Do You Invest?

You have two types of wallets; a hot wallet is always connected to the internet so you are always trading. A cold wallet is on a USB stick that you can remove when not in use.

• The Future of ICOs

Bitcoin was originally developed for anonymity so that you could trade without people knowing who you are.

• How to get started              

You have spent some time researching cryptocurrencies and ICOs, so what are some things you need to be mindful of? The first thing is not to rely on Google.

• Further Steps 

Cryptocurrency is a very volatile investment, so it is important to verify if your investment is worth it. Here is how to calculate Risk-Adjusted Returns.

• Extra Resources

A lot of things are very confusing in this marketplace, the tutor has written many blogs to explain cryptocurrency in simple terms.

• 5.C (open sesame)

Be very careful with new cryptocurrencies. There are pump and dump stocks where shareholders sell as you are buying which drops the value of the stock.