Do you know what makes one of the biggest differences in gaining a reasonable response to your social media page, or in achieving the maximum amount of response to your social media post? Are you someone who is randomly making a post to your social media account at anytime you want? We have all been there. The trick is to find the Best Time to Post on Social Media!
There were times when my post didn’t get a single response for hours or didn’t get any response at all. Other times, miraculously, the post started to trend within a minute of posting it. So as much as the content matters, there was some other crucial thing on the play of getting the maximum reach for a social media post, and it was time.
In this blog, you will get to know how to post what is the best time you can post on different social media like Facebook, Instagram, Linked In, Twitter, Snapchat, YouTube, TikTok, and Pinterest.
Why is Posting Time Important in all Social Media?
Each social media platform has its place in helping a business, brand, or individual to grow and gain popularity and reputation in today’s date. However, you need to have great content and good timing to make your playing field even with your competitor and achieve more than them.
Without ensuring that you are posting at the right time, you are wasting your quality content and opportunities for your business. Therefore, the right time to post on social media is when all your traffics get online or is about to get online.
Updating your page regularly is a great idea. Still, in order to reach and make an impact on the maximum amount of audience, you need to know when is the best time to post on the particular social media that you are using. The timing of the post on different social media makes a lot of difference in creating a bigger impact on your likes, followers, subscribers, pinners, etc.
Different social media has different times when their traffic is at peak or at the bottom. Therefore, time is an important factor in social media marketing strategies. A big part of it depends on when your audience is present in the social media you are using. And that’s the best time to post on social media platforms.
By analysing the time when most of your audience is present in the social media you are using, you can get the most out of your social media strategy. In addition, the information you collect from the analysis can help you make proper content and put your marketing message in front of all the potential audience and customers.
Factors Affecting Posting Time on Social Media
Researches have been carried out by many companies and industry to find out what is the best time to post on social media. To make it easier for you, we have done our research and gathered some information that will help you make your post in the UK standard time.
A lot of things depend on what time your audiences are online and when and where to post for them. The majority of the population and business is present on 3 or more social media platforms. It has become an essential factor for you to understand your audience, when and why they use certain social media platforms. Here are some questions you need to research on before posting and selecting the time of your post.
1. What type of audience does each social media platform have?
Type of audience or the audience demographics and their intent will vary depending on the social media platform. For instance, Snapchat and LinkedIn serve completely different purposes but are great platforms for business. While one is used for entertainment and fun, the other is used for professional purposes, respectively.
As a result, you need to define your business correctly and at the same time properly identify your audience and which social media they spend most of their time on.
2. What is the time zone of your target market?
Your audience will also differ depending on the time zone. It is crucial to find out how scheduling works from your time zone so that you can distribute your time and energy to the right audience.
3. When is the peak engagement rate during the day or week?
Just because there is high traffic on social media at certain times, that doesn’t mean the engagement rate will also be higher. Hence, you need to keep an eye on when your audience more likely engages with your content. In order to understand when your audience engagement is high, keep your attention on holidays, events, current trends, and popular influencers to see what’s gaining the most engagement.
To make things easier, you can use social media analytics tools to find data about where your customers are from. Using this data, you can find out which times work best for your audience based on their location.
When is the Best Time to Post on Different Social Media?
Social media has become a compulsory requirement for all businesses, influencers, and brands. If you want to get viral, you need quality content that will trend, and it definitely needs to be posted whenever everyone sees it. Moreover, different kinds of audiences are present in various social media at different times of the day. Whew! That is lots of different.
However, our point is you need to define the target audience, especially their gender and age. This is because different people of different age and gender happens to have to be online at different time ranges. So their behaviour is also different from age to age.
Social media is an important tool for any digital marketing campaign. Whether you are just reaching out to people with your thoughts, hobbies, or as an influencer or brand. And with 53 million UK people, which makes 77.9 per cent of the UK population actively using social media. Businesses are taking advantage of these platforms to enhance their visibility and popularity.
There are various social media tools that will help you analyse when your audiences are online. Plus, nowadays, many social media like Facebook keep the option of scheduling your post so that you do not have to be present in real-time to make the post. All you need is to keep your design and content ready for the post and place a scheduled time, and the rest will be done by social media. By that, we mean the post will be uploaded on time.
With all these things in mind, we have gathered all the information when the most popular social media have the maximum amount of different traffics. Therefore, you will know when to upload your post to get the maximum reach and engagement.
When is the Best Time to Post on Facebook?
Facebook is undoubtedly the best place to make your post go viral. There are 51.15 million Facebook users in the UK. And all kinds of users are present on Facebook, making it one of the best platforms for exposure. But what’s the best time to post on Facebook?
It is important because timing is a crucial factor for getting the maximum likes, shares, comments, followers, reposts, tags, and engagement; no matter what your post is about.
But according to the recent algorithm of Facebook, it can be hard for businesses to reach their customers through the newsfeed. This is because Facebook mainly presents the contents of friends and family in the newsfeed of their traffic. But if your content is genuine and in relation to what the audiences are looking for, you might be in luck.
Therefore, if you want to reach the maximum audience through Facebook, here are the best times to post.
1. The best time to post on Facebook in the UK is between 8 am to 11 am.
This is because most of the people are waking up and making commutes for their work. People like to browse through their social media even once during that time of the day. Even on weekends, people are starting off their day at 11 am.
2. The highest activity people are likely to show is in the middle of the day.
Especially from 10 am to 3 pm. Posting just when the activity is about to start will help you gain attention to your post throughout the day.
3. The activity can be a bit less during the weekends.
Weekends are when people are more busy doing personal work. Somehow, Facebook is busier at weekends than on any other weekday.
4. Schedule your business Facebook posts on Thursdays and Fridays between 1 pm and 4 pm.
To gain maximum engagement, these times are best to post on Facebook. Thursdays and Fridays are when workdays are coming to an end, and people like to catch up with the world and friends.
When is the Best Time to Post on Instagram?
Instagram has different factors that help to highlight a post on their feed. But timing is the key factor among all other factors, and you must keep a close eye on the clock when you are posting.
People invest an average of 32 minutes scrolling Instagram each day in the UK. The key timings to post on Instagram are:
1. The best time to post on Instagram in the UK on Monday is early morning, late-night and noon.
The best time to post on Instagram in the UK on Monday is early morning (6 am), late-night (10 pm) and noon (12 pm). You have to give the post at the time when people are getting ready for the day, during break times and late at night.
2. On Tuesday, the best time to post on Instagram is between 6 in the morning or 6 in the evening.
It covers all the hours when people get time to be on Instagram, like working hours, travelling time, and lunch breaks, etc.
3. Post at 8 in the morning and 11 at night on Wednesday.
It is one of the hectic days after Monday. Your audience might only be available to see your post in the morning while travelling or at night when they are calling it a day.
4. On Thursday, it is best to post at 7 am, 12 pm and 7 pm.
Thursday is when the week starts to come to an end, and many people may check their phones to catch up with the latest update.
5. Friday is the best day to promote your business.
9 in the morning, 4 in the afternoon, and 7 in the evening can be a great time to post for engagement.
6. For Saturday, 11 in the morning and the time between 7 and 8 pm is the best time.
People like to spend some personal time and enjoy outdoor activities at the weekend. Though they may come active, it might be to share their own posts.
7. Posting at 10 in the morning till 4 in the evening is best for Sundays.
Making posts during the afternoon gives a heads-up to make more traffic, comments, shares, likes, and following.
When is the Best Time to Post on LinkedIn?
LinkedIn is the largest professional social networking platform in the world. There are over 50 million members on LinkedIn, and two new profiles open every second. Furthermore, there are 31.2 million users from the UK.
As the platform is professional, they are not looking for something completely entertaining. People are more into engaging conversations on this platform. Here is the best time to post on LinkedIn to get maximum engagement.
1. Tuesday to Thursday are the best day to post on LinkedIn. To be specific, the hours that best works for the LinkedIn post are 7:30–8:30 am, 12 pm, and 5–6 pm.
2. Activities on Monday and Friday are a bit slow.
3. The peak time for post engagement during an average day is 12 pm and 5–6 pm.
4. In order to catch the morning activity in LinkedIn, post between 9–11 am.
5. If you post early, your content will gain some traction when your audience might check again at the end of the day.
The trick is to create exclusive content for your LinkedIn profile to generate sales and to post in the best time to attract the right audience.
When is the Best Time to Post on Twitter?
For Twitter, the system is a bit different from other social media platforms. It is a great platform to share short and sweet content with your followers. To stay at the top of your audiences’ feed, you can post all the time throughout the day. Twitter keeps a chronological timeline based on the user’s interest. But you can also catch more audience activity at different times of the day.
As a result, the best time for Tweeting in the UK is around lunch hours. You will find a generous amount of active users between 12 – 1 pm. It is also seen that engagement level is also pretty good between 4 pm and 6 pm. Schedule your tweets during these 2 hours periods if you want to post consistently but still want your post to gain a good amount of engagement.
One of the best things about Twitter is that tweeting at the peak of time will not only increase your followers’ engagement it will also help you reach your new target audience who doesn’t follow your brand. As a result, you will be able to get more follows, likes, comments, or retweets of the post.
Here is more on the best time of posting on Twitter:
1. To post on Twitter, the best time is on Wednesday and Friday at 9 am.
2. Tuesday and Wednesday make the best day of the week to post on Twitter.
3. The worst time for posting happens to be weekend evenings after 8 and Fridays after 3 pm. These times give the lowest amount of engagement, clicks, retweets, etc.
Image Tweets are most effective. So make sure to use good images in your marketing strategy.
When is the Best Time to Post on YouTube?
For all kinds of industries, YouTube is an important social media to publish their video content. There are 2.3 billion YouTube users worldwide. YouTube is filled with an infinite number of contents, so it is important that you post at times when your subscribers and target audience is most active.
Moreover, when posting on YouTube, be aware that YouTube is under the Google umbrella. Therefore, if you’re familiar with Google and SEO, you will know that Google indexes and ranks YouTube videos in the Search Engine Result Page. Here is the best time to post on YouTube
1. The best time to upload videos on YouTube is in the afternoon, between 2 pm to 4 pm. Most viewers watch and visit YouTube in the evening.
2. Alongside, YouTube gets the most traffic from 7 pm to 10 pm. Therefore, your video needs to be indexed by Google before that time.
3. Thursdays and Fridays are the best days to post on YouTube.
4. Mondays, Tuesdays, and Fridays are the worst days to post on YouTube as people return to work and have less time to browse on YouTube.
When is the Best Time to Post on Snapchat?
Snapchat is a nocturnal app that most people use during the night. Though it is used for some fun and entertainment that slowly also puts the user to sleep, it can be a great business marketing app as well. This is because you can add an interactive link to your website to your Snapchat stories. As a result, by simply swiping up, your followers can visit your site and see the products or services you’re offering.
So how do you ensure that your followers are watching your stories? By posting at the exact time, they are online, of course. Thus, the best time to post on Snapchat is perfect at night and between 10 pm to 1 am. As Snapchat attracts young generations, it is the time when Snapchat engagement rates are at their peak.
If you want to know which is the best day to post on Snapchat. Every day is a good day on Snapchat. People use Snapchat on a daily basis, so you can post at any time of the day, particularly at night.
The evening also makes a great time for posting in this application. However, as Snapchat users make posts and check others’ stories throughout the day, it is best to post throughout the day. Thus, it helps you get a higher engagement rate. Moreover, post stories one after another, not multiple stories at once.
You shouldn’t post everything simultaneously because the stories will be pushed further down the feed from the snap made by other brands and users. In order to get more engagement for your stories at hourly intervals or with some hourly gap. This trick will keep your snap at the front of the feed and help you get more post engagement.
When is the Best Time to Post on TikTok?
TikTok is a video sharing social media platform that took the world by storm. Influencers, TikTok stars and business owners are highly profiting from TikTok marketing. Therefore, it is also important to know when is the most effective time to post on TikTok.
Like Snapchat, you can post any time of the day. But for the most engagement, here is the simple manner, the best time to post on TikTok.
1. The best time to post on TikTok is on Monday is 6 am, 10 am, 10 pm.
2. TikTok’s post is effective at 2 am, and 4 am and has the highest engagement rate at 9 am on Tuesday.
3. On Wednesday the best time is 7 am, 8 am and 11 pm.
4. On Thursday, the best time to post is 9 am and 7 pm, but the maximum engagement happens at 12 am.
5. On Friday at 5 am TikTok post has the highest engagement, and 1 pm and 8 pm is also a great time to post.
6. The best time to post on Saturday is 11 am, 7 pm, and 8 pm.
7. 7 am, 8 am, and 4 pm is the best time to post on TikTok on Sunday.
When is the Best Time to Post on Pinterest?
Pinterest is a great social networking platform that shares inspiration and creativity from all around the world. How much your Pinterest post will engage really depends on the kind of pins you post, the boards that you follow and your audience type.
Pinterest algorithm values content quality because the platform uses Smart Feed. This Smart Feed is designed in such a way that that shows a personalised feed to the Pinterest user according to their interests.
The thing that is most important for Pinterest is marketing strategy are image quality, meaningful descriptions, and regular pinning to contribute to the Pinterest community. Similar to Snapchat, people use Pinterest mostly at night. The highest Pinterest activity tends to be highest in the evening. Pinterest has the highest amount of post frequency. Therefore, it is important to know when is the best time to make a Pinterest post.
Usually, the best time for the Pinterest post is between 8 pm to 11 pm. Also, women are the majority of Pinterest users, and they are mostly mothers. If most of your audience is 9-5 jobholders, the best time to post on Pinterest is before and after work hours and lunchtime. The worst times to post is the time during work hours on weekdays. Moreover, the best time to post on Pinterest is between 8 pm and 11 pm, as well as between 2 am and 4 am.
Comparatively, for Pinterest, the best days to post are weekend days. Saturday is the best, and Sunday also works great. On the weekend, just like other days, 9 pm is the peak hour for Pinterest engagement. But Friday, the last day of the working days, also has a higher engagement rate at 3 pm.
Summary of the Best Time To Post on Social Media:
- The best time to post on Facebook in the UK is between 8 am to 11 am.
- Schedule your business Facebook posts on Thursdays and Fridays between 1 pm and 4 pm to gain maximum engagement on Facebook.
- The best time to post on Instagram in the UK is early morning, late-night and noon on weekdays.
- Mid-morning and evening are great times to post on weekends.
- Tuesday to Thursday are the best day to post on LinkedIn.
- The peak time for post engagement during an average day is 12 pm and 5–6 pm.
- Tuesday and Wednesday make the best day of the week to post on Twitter.
- The worst time for posting happens to be weekend evenings after 8 and Fridays after 3 pm.
- The best time to upload videos on YouTube is in the afternoon, between 2 pm to 4 pm.
- Thursdays and Fridays are the best days to post on YouTube.
- Every day is a good day at Snapchat. People use Snapchat on a daily basis, so you can post at any time of the day, particularly at night.
- The evening also makes a great time for posting in this application.
- The best time to post on TikTok is on Monday is 6 am, 10 am, 10 pm.
- TikTok’s post is effective at 2 am, and 4 am and has the highest engagement rate at 9 am on Tuesday.
- The best time for the Pinterest post is between 8 pm to 11 pm.
Choose Your Best Time to Post on Social Media
The time you choose to post on your social media makes a huge difference in bringing the maximum response to your post. Whether you are an influencer, social media blogger or even a business operating through a social media page, the timing of your post is an important factor to gain maximum engagement.
Posting at the right time on social media can gain you a lot of followers, engagement, and profit for your business. As different social media works at different levels, with different algorithms and features, the main target for you is to select the best social media platform for your purpose.
Facebook, YouTube, and Instagram are a platform where you can target a huge audience with different demography all at the same time by posting at the right time. On the other hand, Twitter and LinkedIn can help you build a good brand reputation. On this platform, your post is more about building your relationship with your audience.
Snapchat and TikTok target younger people who are more into entertainment and creativity. Your purpose must be similar to their intention, and so is your timing for posting on those platforms. Finally, Pinterest is where you can build your brand identity through motivation, inspiration and creativity, and you have to do that when people are searching for them.
After you have done that, you will be able to dig deeper into which time will be the best for you to post on that platform. There are a number of resources out on the internet to help you with such things. But if you want to gain professional insight on how to make your post popular and trending, join Social Media Viral Marketing Course today.