Working with content creators for expanding brand presence and reach on social media is what influencer marketing 2022 is all about. Influencer marketing is becoming an essential way to advertise products and services online. Experts say it is the most genuine and authentic form of marketing of all the current tactics.
You can reach your target audience in a unique, authentic way using this marketing approach. This article will give you a rundown of what influencer marketing is. And we’ll also walk you through the proper implementation method to make influencer marketing work for you. So, let’s jump right to it!
What is Influencer Marketing 2022?
A person or personality who can influence others is whom we call an influencer. In influencer marketing 2022, an influencer collaborates with brands to promote their products. In the early times of influencer marketing, celebrities were the ones that held the monopoly over the market. However, in recent times, social content creators with niche audiences now have more value to offer to brands. Because, social content creators have a dedicated and engaged group of followers on social media.
Influencer marketing 2022 is the strategy to target social media influencers to increase brand awareness and drive sales. The strength of influencer marketing 2022 lies in the authenticity of the influencer and the loyal followers.
Who are the Influencers?
Influencers are trendsetters and social media superstars. They usually have amassed a sizable network of followers on social media with their conspicuous knowledge. Theoretically, anyone can identify themselves as trendsetters when they plug a product on social media. However, we define influencers in influencer marketing 2022 as the personalities that can wield clout with their followers.
Influencers cultivate trust through engaging content that resonates with their followers. And later on, this trust can be turned into lucrative partnership opportunities with brands.
How Influencer Marketing 2022 can Boost Your SEO?
To boost your brand’s SEO target, you can use influencer marketing in four different approaches.
1. Build Brand Awareness
New brands are able to shorten the process of building awareness when they partner with established industry players. At present, about 67% of marketers promote content with the help of influencers. Brands usually like to team up with influencers who have hundreds of thousands of followers to build awareness.
2. Get Backlinks
Your opportunity to build backlinks becomes significantly higher when you reach a larger audience through influencer marketing 2022. And for the Google Search Engine, links are one of the most important ranking factors. Partnering with bloggers through guest posting always guarantees a link back to your site. Moreover, providing reviews or other types of influencer collaboration can also generate links.
3. Gain Followers on Social Media
It is a matter of debate whether or not social media has a direct impact on page rank in search engines. Regardless, most people agree that a strong social media presence correlates with a stronger SEO ranking. And when a business engages with a new social audience, it unlocks the potential for more followers and increased engagement.
Consequently, it leads to more site traffic, backlinks and other factors. And eventually, it leads to improved SEO with a loyal follower based on social media.
4. Increased Organic Content
The opportunity for your brand to rank in google search results increases with increased content creation through influencer marketing. However, your business might be new, and your domain authority might not be good enough to rank well. Under the circumstances, if you write a guest post on a big site, that content will likely rank much better. And it will spread the word about your brand.
The Platforms Best for Influencer Marketing, 2022
Currently, there is an infinite number of social media platforms surfacing on the internet. However, influencers tend to gravitate towards the same handful of platforms. Here are some most used social media platforms for influencer marketing,
Instagram has been the reigning favourite for influencer marketing 2022. The shared media of users can be filtered based on tags and location. And users can share their media items publicly or just to a set group of followers. Nowadays, most users follow a broad range of creators besides their friends and family. They also follow celebrities, organisations, cultural leaders and of course, influencers.
Moreover, Instagram’s feed is full of stories, posts and igTV content. Instagram’s unique algorithm presents to you the post that you may like. Instagram rules in terms of influencer marketing. Because 93% of marketers pay Instagram influencers for sponsored content. Moreover, Instagram stories swipe up feature offers a seamless path to click through. And that is another reason why it’s appealing to influencer marketing 2022.
Tiktok is the 7th most downloaded app of the past decade. And it is the platform of choice for short forms of viral video content. In addition, TikTok’s discover page offers you a personalised stream of global content and a catalogue of trending hashtags.
Regardless of who makes the content and how many followers the creator has, TikTok promotes it. The user interface of TikTok guarantees the brands that their offers and messages will reach a wide range of audiences.
Youtube was founded in 2005 and is an online video sharing platform. Users can view, share and comment on videos and subscribe to other users. A huge library of videos in different formats is uploaded to this content site. And YouTube is the second most popular search engine, right after Google.
As a result, 38% of marketers like to target YouTube influencers. Moreover, YouTube is the leading platform for long form of video consumption. There is no time constraint for uploading videos to YouTube. As a result, users get much more time to relate with their audience and infuse authenticity into the promoted content.
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How can You Make Influencer Marketing Work for You?
Influencer marketing can potentially deliver huge results if you manage it properly. There are some factors you should consider before deciding to collaborate with an influencer.
1. Influencer’s Niche/ Audience
Which area does your influencer specialise in? What does your influencer talk to their audience about?
What kind of content will resonate with your audience?
Can the location of your influencer retain a good market for your brand?
How much follower engagement does your influencer get on their posts and stories?
Does the quality of their content align with your brand’s standard? Are they consistent with their posts and stories?
The platforms that the influencer use has to be relevant to your brand. For instance, for beauty and skincare brands, Instagram marketing is convenient and straightforward. However, for tech products, customers need a lot of details that can be explained through long forms of video content. And you can partner up with YouTube influencers for that.
7. Authentic & Honest
Some “influencer” purchase the likes and comments on their Instagram for a quick fix of success. Make sure to detect and avoid con artists like these.
How to Use Influencer Marketing 2022 Properly in Your Business?
Do you define success through brand awareness, content creation, audience acquisition? You might even define success through subscription rates and new market penetration. Influencer marketing 2022 has the potential to yield tangible business results. However, you have to manage and execute it thoughtfully.
To avoid spending precious money on advertisements, look over these pitfalls of influencer marketing 2022.
Likes and followers are not the marks of top-performing content. Follower counts and resharing are just vanity metrics. And it doesn’t translate into tangible results for your business necessarily. So instead, hold your campaigns accountable to performance metrics and deliver value. And make sure to have insights into audience quality.
Commit to one end to end and ditch the chaos of multi spreadsheet management. You should consolidate your patchwork of point solutions into one platform for influencer discovery. Use a common system for recruitment, contract, campaign management and payment processing. Moreover, having a common system of record across all partnerships cuts down on subscription costs. And it also saves tons of administrative hours.
Diversify your roster by not putting all your eggs in one influencer’s basket. Often, marketers make the mistake of partnering with only mega influencers, with deceivingly impressive results.
With mega influencers, you need to regularly deploy lump sums of cash in exchange for sponsored posts. However, this rinse and repeat method might lead to stagnation and block opportunities for diversification. Partner with different types of influencers for getting the best results. That is the best advice for influencer marketing 2022!
As influence can be fickle, it is important that you keep monitoring your influencer marketing campaign. At the same time, brands need to trust that influencers will represent them appropriately. That is where the success lies for influencer marketing 2022. So, you have to be very careful while choosing your influencers. Influencers should have followers with a close match to your target market.
Influencer marketing is a new way of transforming how people interact with brands. The potential for influencer marketing is getting larger by day.