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Visual Merchandising & Store Design Overview

  • Gain the skills and credentials to become a Visual Merchandiser
  • Understand the role and responsibilities of a Visual Merchandiser
  • Learn about the challenges of modern visual merchandising
  • Know how store layout design works
  • Understand how to use a mannequin as a visual merchandising tool
  • Familiarise with the different types of store displays
  • Learn how to enhance a store’s exterior visual appearance

Visual Merchandising & Store Design Content

In module one, you will learn about the powerful role that visual merchandising plays in enhancing the customer experience, and how it influences consumer behaviour.

In module two, you will explore the different types of store layouts and learn the key principles of store layout design. It also provides a detailed understanding of the relationship between store layouts and merchandising.

Module three will take you through the different ways of enhancing a store’s exterior appearance, and how to create stunning window displays that will attract more visitors.

The fourth module explores the essential elements of in-store design, from working with store layouts, to incorporating current consumer trends. You will also learn about store navigation and how to influence consumer buying decisions.

Module five takes a look at the role of mannequins in visual merchandising and how to use a mannequin as an effective visual merchandising tool. It covers the different types of mannequins used in stores, as well as tips for dressing your mannequins. 

In module six, we will explore some retail display ideas and take a look at some creative ways in which we can display store items. It discusses the different types of display fixtures and how to use them effectively. 

Module seven will provide an insight into the role, skills and responsibilities of a Virtual Merchandiser, with an overview of day-to-day tasks. It will take you through the career path of a Visual Merchandiser and who they work with on a daily basis.

In the final module of this accredited visual merchandising course, you will learn about the nature of this industry, and the challenges of modern visual merchandising, from store layouts to budgeting, and techniques for turning new customers into repeat customers.

Course Curriculum

Visual Merchandising & Store Design
Module 01: Introduction to Visual Merchandising 00:16:00
Module 02: Store Layouts 00:20:00
Module 03: Exterior Design 00:21:00
Module 04: In-Store Design 00:19:00
Module 05: Mannequins in Visual Merchandising 00:20:00
Module 06: Display Fixtures 00:21:00
Module 07: The Role of a Visual Merchandiser 00:15:00
Module 08: Challenges of Modern Visual Merchandising 00:19:00

Course Reviews

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