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Social Media Marketing (SMM) is an excellent way for gaining traffic through the popular social Medias. Nowadays people spend more time on social media. As a result, proper marketing through the social media can enhance the traffic dramatically.

Before jumping to SMM strategies, you need to know about the social media and the rise of social media. The course starts with these two issues.  After explaining the social media, the course shows you how to do the proper market research and analysis to select the right keywords. Next, the course helps you to create social media policy and helps you to write compelling content for SMM. Finally, the course will teach you about the popular social media platforms and helps you to launch your appealing campaign.

At the end of the course, you will be able to create an incredible social media campaign and able to promote the campaign.

Course Highlights

  • Internationally recognised accredited certification on successful completion
  • Free accredited e-certificate
  • Study at your own pace, anytime and anywhere
  • Access to all courses with a monthly membership plan of £29
  • High quality video and text course materials
  • Efficient exam system, assessment and instant results
  • Improve your chance of gaining professional skills and better earning potential
  • Eligibility for NUS Extra card which gives you a discount from thousands of retailers

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students of all academic backgrounds.

Assessment and Certification

You can test your learning as you progress through the course by undertaking mock tests. On completion of the course, there will be an assessment consisting of multiple choice questions for which the pass mark is 60%. On passing, you will gain instant access to your e-certificate.  PDF and hard copy certificates can be ordered for an additional fee.

  • PDF Certificate – £9
  • Hardcopy by Post- £19
  • Both PDF and Hardcopy – £24

Tutor Support

With all our courses, you will receive access to dedicated tutors and technical support. You will also be provided with unlimited email, phone and live chat support to help answer any questions you might have whilst studying the course.

Course Compatibility

All our courses are fully compatible with PC’s, Mac’s, tablets and smartphones.

Career Path

Completing this course will help you to increase your knowledge and improve your skills and instil in you the confidence to progress. You will also be able to add your qualification to your CV, enhance your career and become more competitive within your chosen industry.

Course Curriculum

The Rise of Social Media
What is Social Media 00:18:00
The Growth of Social Media 00:10:00
Conducting Market Analysis
Conducting Market Analysis 00:16:00
Auditing Social Media
Auditing Social Media 00:26:00
Setting Goals and Selecting Platforms
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
Creating the Social Media Policy
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Integrating Marketing Strategies
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Developing Effective Content
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms
Understanding the Popular Platforms 03:34:00
Launching Successful Campaigns
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00
Managing the Community
The Community Manager Role 00:26:00
Importance of Voice Consistency 00:30:00
Providing Customer Service
Organizational Customer Servicen 00:28:00
Social Media Triage 00:14:00
Online versus Personal Interactions 00:26:00
Measuring, Analyzing and Reporting
Social Media Analytics 00:27:00
Goal Value 00:43:00
The Social Media Strategist Career
The Social Media Strategist Career 00:21:00
Mock Exam
Final Exam

Course Reviews

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