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SEO – Master Search Engine Optimisation in 2021 Course Overview

  • How search engines give ranks
  • Learn all the technical SEO factors
  • Deep understanding of Keywords and effective usage
  • On-page & Off-page SEO tricks
  • Learn what type of backlinks works best
  • How to make contents SEO friendly

Course Content

SEO is the process of optimizing online content so that a search engine shows it as a top result for searches. We have made a comprehensive SEO–Master Search Engine Optimisation course for you. The course is divided into few modules which makes it easier for students to learn.

In this part, you will learn the core concepts of SEO, such as SEO types, How does SEO work, How can you achieve the top position while searching for your product or service through a relevant keyword on a search engine.

On-page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. In this module, you will learn everything about On-page SEO optimization.

Keyword optimization is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. In this part, we will learn how to use keywords to rank, using tools, keywords stuffing etc.

Implementation of keywords and key phrases within web content. Copywriters and marketers use SEO to increase their site’s organic visibility and Search Engine Results Pages (SERP) rankings. You will learn in this module How to make your contents SEO optimized.

Off-page SEO is about everything that doesn’t happen directly on your website. Off-page SEO is about, among other things, link building, social media, and local SEO. We will cover all the topic related to off-page SEO in this module.

In this final section, we will review what we have learned during the course. It covers a wide range of topics that have been included in the previous modules.

Course Curriculum

Section 1: Introduction
Unit 1: Introduction 00:04:00
Unit 2: Course Overview 00:04:00
Section 2: SEO: Core Concepts
Unit 1: What is SEO (Search Engine Optimisation) 00:04:00
Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00
Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00
Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00
Section 3: On – Page Optimisation
Unit 1: On Page SEO Explained 00:01:00
Unit 2: On Page SEO Activities 00:04:00
Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00
Unit 4: Tools & Tips for Increasing Site Speed 00:13:00
Unit 5: Using SEO Friendly Themes 00:06:00
Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00
Unit 7: How to Make the URL SEO Friendly 00:03:00
Unit 8: Long Form SEO Optimised Content 00:03:00
Unit 9: Internal Linking 00:05:00
Unit 10: Meta Title & Meta Description 00:03:00
Unit 11: Optimising Images for SEO 00:04:00
Unit 12: Outbound Links 00:04:00
Section 4: Keyword Research & Optimisation
Unit 1: What Are Keywords & Why They Are Important 00:06:00
Unit 2: Types of Keywords 00:08:00
Unit 3: Which Type of Keywords You Should Choose 00:01:00
Unit 4: Free Tools for Keyword Research & SEO 00:06:00
Unit 5: Paid Tools for Keyword Research & SEO 00:03:00
Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00
Unit 7: Steps for Keyword Research 00:11:00
Unit 8: What is Keyword Stuffing? 00:05:00
Section 5: SEO Content Writing
Unit 1: Write SEO Optimised Title 00:04:00
Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00
Unit 3: Keyword Placement For SEO 00:06:00
Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00
Section 6: Off Page SEO
Unit 1: What Is Off Page Optimisation 00:01:00
Unit 2: Link Building – 1st Factor of Off Page SEO 00:07:00
Unit 3: 3 Methods to Get Backlinks 00:02:00
Unit 4: Method 1: Guest Posting for Link Building 00:07:00
Unit 5: Method 2: Building Relations with Experts 00:04:00
Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00
Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO 00:05:00
Section 7: Conclusion
Unit 1: Conclusion 00:01:00
Resources
Resources – SEO – Master Search Engine Optimisation in 2021 00:00:00

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