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Are you looking for more information on how to do keyword research for SEO and ranking your content on Google?

In this course we explain why keyword research is a critical first step in achieving results with your content.

Have you have ever produced a blog article and wondered why you were not getting any website traffic?

The simple answer is that your article may not contain keywords people are searching for!

In this course we take you step by step through every step needed to do the proper research needed to find keywords people are actually looking for on Google.

In this course you will learn:

  • Why keyword research is the first thing you should do before producing any content on a website
  • How to use the Google Keyword Planner. This includes seeking out keywords, finding keyword volume, merging keywords, and working with bulk data.
  • Doing advanced keyword research and competition analysis with tools such as Long Tail Pro, Majestic, SEMRush, Ahrefs and Moz.
  • Understanding what Long Tail keywords are and how you can utilize these to create content that generates lots of traffic for your website.
  • How to use additional free sites like Quora, Soovle, UberSuggest, Google Trends and much more to do additional keyword research.
  • Determining commercial intent with your keywords – Learning if your content will encourage others to buy products from you.
  • Advanced competition analysis – Determine if a keyword is worth trying to rank and if it’s even possible for you based on the existing competition.

We even include a live case study of a perfect long tail keyword generating revenue with Amazon products through the Amazon affiliate program.

If you have ever wanted to learn more about keyword research this course includes everything you need to know about finding the best keywords out there!

What Will I Learn?

  • Learn to use the Google Keyword Planner
  • Learn how to successfully find keywords for creating content around
  • Understand how to find keywords that people search for on Google
  • Learn how to utilize various tools for doing research on keywords
  • Understand what long tail keywords are
  • Understand why keyword research is important as a first step for SEO success

Who is the target audience?

  • If you are interested in content marketing or blogging this course is a must watch!
  • If you have been struggling with content ideas this course will help you discover what people are really looking for online.
  • If you are not willing to spend time analyzing data to determine keyword volume and you have no interest in content marketing this course may not be for you.

Course Highlights

  • Internationally recognised accredited certification on successful completion
  • Free accredited e-certificate
  • Study at your own pace, anytime and anywhere
  • Access to all courses with a monthly membership plan of £29
  • High-quality video and text course materials
  • Efficient exam system, assessment and instant results
  • Improve your chance of gaining professional skills and better earning potential
  • Eligibility for NUS Extra card which gives you a discount from thousands of retailers

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students of all academic backgrounds.

Assessment and Certification

You can test your learning as you progress through the course by undertaking mock tests. On completion of the course, there will be an assessment consisting of multiple choice questions for which the pass mark is 60%. On passing, you will gain instant access to your e-certificate.  PDF and hard copy certificates can be ordered for an additional fee.

  • PDF Certificate – £9
  • Hardcopy by Post- £19
  • Both PDF and Hardcopy – £24

Tutor Support

With all our courses, you will receive access to dedicated tutors and technical support. You will also be provided with unlimited email, phone and live chat support to help answer any questions you might have whilst studying the course.

Course Compatibility

All our courses are fully compatible with PC’s, Mac’s, tablets and smartphones.

Career Path

Completing this course will help you to increase your knowledge and improve your skills and instil in you the confidence to progress. You will also be able to add your qualification to your CV, enhance your career and become more competitive within your chosen industry.

Course Curriculum

Introduction To The Course
What To Expect In This Course How To Do Keyword Research For SEO & Ranking On Google 00:02:00
Why Is Keyword Research Important? 00:03:00
Introduction – Doug Cunnington 00:01:00
Keyword Research Tools
Introduction To The Google Adwords Keyword Planner 00:02:00
Searching For New Keyword And Ad Group Ideas 00:04:00
Getting Search Volume For a List Of Keywords 00:02:00
Multiplying Keyword Lists To Get New Keyword Ideas 00:01:00
Comparing Keyword Tools
Introduction To Long Tail Pro 00:02:00
Using Long Tail Pro 00:07:00
LongTailPro Vs. Google keyword Planner 00:02:00
Using Long Tail Keywords
What Are Long Tail Keywords? 00:01:00
Using The Google Results Page 00:02:00
Using Google Webmaster Tools For Existing Keywords You Can Optimize 00:03:00
Using Google Trends 00:07:00
Using Google Correlate 00:06:00
Other Sites To Use For Long Tail Research
Soovle 00:02:00
UberSuggest 00:04:00
Keyword Tool 00:03:00
Quora 00:03:00
Keyword Xtreme 00:03:00
Determining Commercial Intent
Is The Searcher Going To Buy Something? 00:02:00
Understanding The 4 Types Of Keywords 00:05:00
Looking At The Adwords Suggested Bid 00:05:00
Competition Analysis
The Moz Toolbar 00:05:00
Majestic Backlink Analyzer 00:08:00
SEMRush 00:05:00
AHREFS Site Explorer 00:06:00
Examples of Good Low Competition Sites 00:06:00
Case Study - A Perfect Long Tail Keyword Generating Revenue
A Perfect Example Of a Long Tail Keyword Article Generating Traffic 00:09:00
Conclusion To The Course
Concluding The Course How To Do Keyword Research For SEO & Ranking On Google 00:03:00
Bonus: My Success With Freelancing on UpWork 00:03:00
Mock Exam
Final Exam

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