Key topics that will be covered in module 1 include:

Introduction to Building Your Model

In this class, you will explore some successful marketing models, with expert tips and guidance on how to put together the perfect model for your business that will drive growth.

Role of Marketing

In this section you will learn about the different roles of marketing in small businesses and startups. It will teach you why these roles are pivotal in building brand awareness and enhancing user experience. 

Importance of Modern Marketing

No startup business can survive without a solid marketing plan. To make sure you stay one step ahead of your competitors, we will explore how modern marketing works, and why a clever strategy is key. 

Framework for Building Your Marketing Model

Now you are ready to start building your marketing model. This section provides step-by-step guidance to help you build a fail-proof strategy.

Key topics that will be covered in module 2 include:

Identifying and Establishing the Need

In this class, you will learn how to identify your market and customers’ needs, and how to use this information effectively to market your service or product. It will take you through the different types of needs in detail.

Establishing the Solution

Now that you have identified your customer’s needs, you will learn how to market your product or service in a way that will show them that you have the solution. This is where you define your USPs and benefits, which will help you to stand out from your competitors.

Ad & Brand Exposure

This class will equip you with the skills and tools you need to build brand awareness and use advertising in powerful ways that will drive business online. It includes tips and tricks that will help you to strengthen your campaigns and attract a wider audience.

Features VS Benefits

In this class, you will learn why highlighting your product or service’s benefits is much more powerful than simply listing its features. It will introduce best practices for describing benefits and how to use your product or service’s features to identify customer needs.

Key topics that will be covered in module 3 include:

Building Your Conversion Plan

In this mini masterclass, you will learn some effective strategies for increasing conversions to put together a solid conversion plan. It includes expert lead conversion and marketing tips for startups that will turn clicks into customers in no time.

3 Primary Methods of Data Analysis

In this class, you will explore the types of data analysis techniques that market researchers use. It will show you how to find real meaning from your data that will help you to apply the information gathered to improve your marketing strategy.

Important KPIs

KPIs are crucial in measuring the success of a marketing campaign. In this training lesson, we will explore the different types of KPIs in marketing, as well as which KPIs you should be measuring.

Funnel Pages

Funnel pages play a vital role in turning clicks into customers. In this section of module three, you will learn how to create a funnel page, and how funnel pages differ from landing pages. 

Key topics that will be covered in module 4 include:

The 5 Primary Keys of SEO

Through this class, you will learn expert tips and tricks for optimising your online content and web pages. It will teach you the most important aspects of search engine optimisation to strengthen your marketing strategy.

Meta Tags

This masterclass in meta tags will teach you everything you need to know to write winning titles and descriptions. It includes best practices used by experienced marketers to help you summarise your web pages in the best possible way.

4 Steps of Keyword Research 

Keyword research is an essential aspect of your content marketing strategy.Without it, you will not be targeting your customers effectively, and your business will drown in a sea of competitors. This class will teach you the 4 key steps of keyword research to optimise your web content

Conducting a Content Audit

Creating new and fresh content is key, but it is important not to forget about the old content. Is it still current? Does it need updating? Have you used the right keywords? This step-by-step guide will teach you how to run a content audit to assess the performance of your web pages and identify areas for improvement. 

Key topics that will be covered in module 5 include:

Why Content Fails

There are many different reasons why content fails. This course will teach you about the mistakes to avoid in content marketing, and how to fix them. You will also sharpen your copywriting skills.

What Makes Content Valuable?

In this class, you will get tips and advice on how to supercharge your content to keep your readers engaged. It will teach you about the value of words in marketing, and how people consume content, to be able to write winning words for any audience.

Defining Content Type

This section will take you through the different types of content in marketing and where they work best. From blogging to video marketing, it covers the A-Z of content types for marketing beginners. 

Interactive Content

Interactive content is engaging content that encourages your audience to take action. This class will guide you through the different types of interactive content, as well as how to create interactive content such as polls and quizzes for your social media and web pages

Key topics that will be covered in module 6 include:

Introduction to Multi-Channel Lead Acquisition

In this class, you will learn how to implement a multi-channel lead generation strategy that will speed up your lead generation efforts. It covers techniques used by expert marketers that will help you generate successful relationships with your customers.

Primary Success Metrics

In this section, we will explore different measures applied in marketing to measure success and performance. It covers a wide range of topics such as sales revenue and growth, and return on marketing spend. 

Email Metrics

This lesson will introduce you to the email marketing metrics that every marketer and startup business owner must know. It explores fundamental topics such as click through rate (CTR), conversion rate and bounce rate.

Why Remarketing Works

Remarketing campaigns are a great way to connect with could-have-been customers. Maybe they left items in their shopping bag but didn’t checkout. This class will show you how to turn could-have-been customers into actual customers, and influence them to make that purchase.