Course Curriculum
Section 01 | |||
Introduction to Building Your Model | 00:05:00 | ||
Role of Marketing | 00:09:00 | ||
Importance of Modern Marketing | 00:04:00 | ||
Framework for Building Your Marketing Model | 00:01:00 | ||
Step 1: Know Your Numbers | 00:12:00 | ||
HOMEWORK: KNOW YOUR NUMBERS | 00:02:00 | ||
Step 2: How to Measure the Right Numbers | 00:09:00 | ||
The Art of Experience Mapping | 00:04:00 | ||
The Buying Process | 00:08:00 | ||
HOMEWORK: BUYER JOURNEY QUESTIONS | 00:02:00 | ||
Step 3: Conversion Rates | 00:08:00 | ||
Do You Know Your Industry Averages? | 00:12:00 | ||
Step 4: Building Your Model | 00:05:00 | ||
Knowing the Value of a Lead | 00:04:00 | ||
HOMEWORK: BUILD YOUR MODEL | 00:03:00 | ||
Step 5: Building Your Scenarios | 00:08:00 | ||
HOMEWORK: BUILD YOUR FUNNEL | 00:03:00 | ||
Practical Campaign Models | 00:10:00 | ||
Next Steps | 00:03:00 | ||
Section 02 | |||
Introduction to the Belief Framework | 00:12:00 | ||
Rule 1: Everybody has Beliefs | 00:07:00 | ||
Rule 2: Belief is a Strong Motivator | 00:08:00 | ||
Rule 3: Belief Precedes Behavior | 00:06:00 | ||
Rule 4: All Beliefs can be developed | 00:02:00 | ||
Rule 5: Beliefs can be measured | 00:04:00 | ||
The 5 Belief Framework Principles | 00:03:00 | ||
Principle 1: Act like a Mentor | 00:06:00 | ||
Belief Framework: Definition of Mentorship | 00:04:00 | ||
Belief Framework: A Mentor is Other-Centered | 00:03:00 | ||
Belief Framework: A Mentor is Authentic | 00:05:00 | ||
Belief Framework: A Mentor is Empathetic | 00:04:00 | ||
Belief Framework: A Mentor is an Authority | 00:05:00 | ||
Belief Framework: A Mentor is Committed | 00:05:00 | ||
Principle 2: Your Customer is Human | 00:02:00 | ||
Introduction to Personas | 00:06:00 | ||
HOMEWORK: DEFINING YOUR TARGET MARKET | 00:03:00 | ||
Elements of a Good Persona | 00:08:00 | ||
Telling Your Persona’s Story | 00:06:00 | ||
HOMEWORK: PERSONAS | 00:05:00 | ||
Principle 3: Identify and Establish the Need | 00:08:00 | ||
Defining Consumer Needs | 00:06:00 | ||
Discovering Your Genuine Contribution | 00:12:00 | ||
Create or Satisfy Needs? | 00:04:00 | ||
HOMEWORK: IDENTIFY AND ESTABLISH THE NEED | 00:04:00 | ||
Principle 4: You Have the Solution | 00:04:00 | ||
Journey Specific Solutions | 00:09:00 | ||
HOMEWORK: ESTABLISHING THE SOLUTION | 00:04:00 | ||
Content Types per Stage | 00:08:00 | ||
HOMEWORK: DEFINING THE BUYING PROCESS | 00:03:00 | ||
Principle 5: People Respond to Direction | 00:05:00 | ||
Ad & Brand Exposure | 00:05:00 | ||
Two Types of Actions | 00:06:00 | ||
Creating the Belief Framework | 00:03:00 | ||
HOMEWORK: THE BELIEF FRAMEWORK | 00:10:00 | ||
Values-Based vs Fear-Based Marketing | 00:06:00 | ||
Features vs Benefits | 00:05:00 | ||
Section 03 | |||
Introduction to CRO | 00:11:00 | ||
Defining Conversion | 00:12:00 | ||
Building Your Conversion PlanMarketing Masterclass for Startups and Leaders 2021 | 00:07:00 | ||
STEP 1: MEASURE | 00:12:00 | ||
3 Primary Methods of Data Analysis | 00:09:00 | ||
Data Tools and Tags | 00:07:00 | ||
HOMEWORK: INSTALLING TOOLS | 00:07:00 | ||
Important KPIs@ | 00:04:00 | ||
Funnel Pages | 00:03:00 | ||
HOMEWORK: DASHBOARD & REPORTS | 00:04:00 | ||
HOMEWORK: SEGMENTS | 00:03:00 | ||
STEP 2: ANALYZE | 00:09:00 | ||
Funnel Touchpoints | 00:11:00 | ||
Hypothesize | 00:11:00 | ||
Prioritize | 00:03:00 | ||
HOMEWORK: CRO WORKLOG | 00:10:00 | ||
STEP 4: DESIGN | 00:04:00 | ||
Mobile Design | 00:05:00 | ||
Buzzword Compliance | 00:01:00 | ||
User Experience | 00:03:00 | ||
Consumer Focus | 00:02:00 | ||
What’s Missing? | 00:04:00 | ||
STEP 5: IMPLEMENT | 00:11:00 | ||
STEP 6: LEARN | 00:05:00 | ||
Key CRO Takeaways | 00:03:00 | ||
Section 04 | |||
Introduction to SEO | 00:08:00 | ||
Defining Modern SEO | 00:07:00 | ||
The 5 Primary Keys of SEO | 00:07:00 | ||
Common SEO Myths and Misconceptions | 00:07:00 | ||
Why is SEO Important? | 00:04:00 | ||
The SEO Plan | 00:02:00 | ||
PART 1: TECHNICAL SEO | 00:09:00 | ||
Wrapped into Next Video | 00:01:00 | ||
Meta Tags | 00:05:00 | ||
Meta Tag: Title | 00:06:00 | ||
Meta Tag: Description | 00:05:00 | ||
URL Construction | 00:06:00 | ||
Duplicate Content | 00:04:00 | ||
PART 2: CONTENT | 00:04:00 | ||
Stage 1: Keyword Research | 00:08:00 | ||
4 Steps of Keyword Research | 00:11:00 | ||
HOMEWORK: KEYWORD LIST | 00:07:00 | ||
Stage 2: Content Audit | 00:06:00 | ||
Conducting a Content Audit | 00:11:00 | ||
Stage 3: Competitor Analysis | 00:11:00 | ||
HOMEWORK: SITE COMPARISON | 00:08:00 | ||
Stage 4: User Experience | 00:15:00 | ||
PART 3: LINKING | 00:04:00 | ||
Internal Linking | 00:04:00 | ||
External Linking | 00:07:00 | ||
Link Flywheel | 00:05:00 | ||
Link Types | 00:04:00 | ||
Link Building Strategies | 00:04:00 | ||
Social’s Impact on SEO | 00:08:00 | ||
HOMEWORK: SOCIAL INFLUENCERS | 00:08:00 | ||
METRICS | 00:02:00 | ||
Metric: Keyword Rankings | 00:05:00 | ||
Metric: Backlinks & Linking Root Domains | 00:05:00 | ||
Metric: Organic Traffic | 00:03:00 | ||
Metric: Average Time-On-Page | 00:03:00 | ||
Metric: Pages Per Session | 00:03:00 | ||
Metric: Returning Users | 00:02:00 | ||
Metric: Bounce Rate | 00:03:00 | ||
Metric: Page Speed | 00:03:00 | ||
Metric: Traffic By Device | 00:04:00 | ||
Metric: Conversions | 00:02:00 | ||
Section 05 | |||
Introduction to Content Engagement Plan | 00:10:00 | ||
Modern Marketing Funnel | 00:03:00 | ||
Why Content Fails | 00:06:00 | ||
What Makes Content Valuable? | 00:05:00 | ||
Interactive Content | 00:04:00 | ||
Personalize Content | 00:08:00 | ||
Full-Funnel Content Plan | 00:12:00 | ||
Defining Content Type | 00:07:00 | ||
Consumer-Centric Content | 00:06:00 | ||
STAGE 1: TOFU CONTENT | 00:09:00 | ||
TOFU Spotlight: Social Media | 00:02:00 | ||
TOFU Content Examples | 00:08:00 | ||
STAGE 2: MOFU CONTENT | 00:07:00 | ||
MOFU Goals and Tactics | 00:04:00 | ||
MOFU Content Examples | 00:11:00 | ||
STAGE 3: BOFU CONTENT | 00:07:00 | ||
BOFU Goals and Tactics | 00:05:00 | ||
BOFU Content Examples | 00:07:00 | ||
STAGE 4: RETENTION CONTENT | 00:03:00 | ||
Retention Goals and Content Types | 00:04:00 | ||
Retention Content Examples | 00:06:00 | ||
Measuring Success | 00:07:00 | ||
HOMEWORK: CONTENT ENGAGEMENT PLAN | 00:08:00 | ||
Section 06 | |||
Introduction to Multi-Channel Lead Acquisition | 00:06:00 | ||
DATA INFORMED | 00:06:00 | ||
Primary Success Metrics | 00:13:00 | ||
Syncing Your Accounts | 00:03:00 | ||
Tracking & UTM Codes | 00:10:00 | ||
HOMEWORK: UTM CODES | 00:04:00 | ||
Custom Dashboards | 00:02:00 | ||
HOMEWORK: DASHBOARD & REPORTS | 00:04:00 | ||
HOMEWORK: SEGMENTS | 00:03:00 | ||
ALL CHANNELS ARE PART OF THE JOURNEY | 00:05:00 | ||
INTEGRATED MARKETING COMMUNICATIONS (IMC) | 00:05:00 | ||
IMC Defined | 00:05:00 | ||
IMC Strategy | 00:04:00 | ||
IMC Examples & Marketing Mix | 00:11:00 | ||
DEVICE AGNOSTICISM | 00:15:00 | ||
BRANDED STYLE GUIDE | 00:07:00 | ||
Manual of Styles | 00:09:00 | ||
Example Style Guides | 00:03:00 | ||
CHANNEL: EMAIL | 00:03:00 | ||
Email Metrics | 00:09:00 | ||
Email Design | 00:09:00 | ||
Email Personalization | 00:06:00 | ||
Lead Nurturing Campaigns | 00:08:00 | ||
Different Types of Lead Nurturing Emails | 00:07:00 | ||
Growing Subscribers | 00:03:00 | ||
CHANNEL: SOCIAL | 00:08:00 | ||
00:02:00 | |||
00:04:00 | |||
00:02:00 | |||
YouTube | 00:03:00 | ||
Other Social Networks | 00:02:00 | ||
CHANNEL: SEARCH MARKETING | 00:02:00 | ||
#1: Be Found at Every Stage | 00:02:00 | ||
#2: Drive Dual Strategies | 00:03:00 | ||
#3: Boost Conversions | 00:03:00 | ||
#4: Dominate the SERPs | 00:03:00 | ||
#5: Conversions | 00:02:00 | ||
Integrate, Don’t Separate | 00:03:00 | ||
Why Remarketing Works | 00:03:00 | ||
Different Types of Remarketing | 00:03:00 |
Course Reviews
[elementor-template id='289348']