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Marketing Communication Course Overview

  • Understand the concept of marketing communication
  • Learn the definition of marketing communication
  • Gain insights on different components of marketing communication
  • Know the definition and goals of Integrated marketing communication
  • Develop an understanding of various tools used in the promotion mix
  • Get the idea advertising & its objectives
  • Learn the difference between contemporary and traditional marketing

Course Content

This is the introductory part of the course. In this module, learn about Integrated marketing communications, the definition of communication & marketing communication. 

After getting the introduction, in this module, you will learn the definition of communication. Furthermore, you will also get to understand different modes of communication.

After familiarizing yourself with the definition of communication you will move to this module. Learn critical concepts such as effective and ineffective communication, one-way and two-way communication. Also, understand the six components of communication.

Module four explains the definition of Integrated Marketing Communication. The module explains what IMC or integrated marketing communication is.

In this module, you will learn about the goals of IMC. Gain an understanding of five Strategic goals of Integrated marketing communication. Awareness and customer retention are 2 of the strategic goals of IMC

Understanding the Promotion mix is crucial. In this module, you will learn about the types of promotion mix. Get the idea of five types of promotional tools. For instance, advertising, personal selling.

After understanding the concept of promotion mix, In this module, get a clear understanding of advertising and its concept.

In this module, you will be able to learn about the three objectives of advertising: 1. Information, 2. Persuasion, 3. Reminder.

In this module, the Concept of Promoting sales such as a discount on products is explained.

Personal Selling is the last type of promotion mix. In this module, the concept of personal selling is explained.

In this module, learn about the role of public relations.

Understanding key concepts and difference between Contemporary Marketing & Traditional Marketing.

Course Curriculum

Marketing Communication
Module 01: Introduction & Welcome 00:02:00
Module 02: Definition of Communication 00:04:00
Module 03: Components of Communication 00:06:00
Module 04: Def of IMC 00:04:00
Module 05: Goals of IMC 00:05:00
Module 06: Promotion Mix 00:05:00
Module 07: Advertising 00:06:00
Module 08: Objectives of Advertising 00:04:00
Module 09: Sales Promotion 00:04:00
Module 10: Personal Selling 00:04:00
Module 11: Public Relations 00:04:00
Module 12: Direct & Digital Marketing 00:04:00

Course Reviews

Reviews

7 Reviews Available
Lola Bond
Lola Bond
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The course costs £7.99 each month; however, the first four weeks are free. Try it out with the free sessions, and I'm sure you'll end up subscribing as I did!
Poppy Whitehouse
Poppy Whitehouse
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Keep up the incredible work, Visio Learning. Your classes have blown me away, and I will definitely be taking more.
Shannon Kent
Shannon Kent
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Thank you very much, Visio Learning, for providing students with such excellent opportunities. I've picked up several new talents that have proven to be helpful in my professional life.
Anthony Fisher
Anthony Fisher
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I can't tell you how much this course taught me! There are over 500 courses available on Visio Learning, and I'm going to subscribe for more.
Tyler Mitchell
Tyler Mitchell
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I highly encourage everyone not to squander time and take advantage of Visio Learning's fantastic learning opportunities.
Amy Dean
Amy Dean
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I had no idea that an online course could teach me so much! I'm glad I subscribed for this course.
Jennifer Winter
Jennifer Winter
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I'm glad for the chance to study under world-class educators. Thank you so much, Visio Learning!
Kate Dobson
Kate Dobson
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"I paid £7.99 for a monthly subscription to this course, and trust me, and it's well worth it! This course has taught me so much. "
David Law
David Law
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I'm thrilled to have the chance to learn from world-class professors! It went above and beyond my expectations. I strongly advise everyone to give it a shot.
Leon Davey
Leon Davey
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The course is a wealth of information! I thoroughly enjoyed every moment of it. Strongly recommend!
Sienna Simpson
Sienna Simpson
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Visio Learning offers student help 24/7 students support, and that's amazing! I could contact them with any questions or concerns I have, and they were always willing to help.
Lucas Coleman
Lucas Coleman
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What a fantastic course! I started for free for the first month and couldn't stop myself from subscribing! Highly recommend.
Sienna Leonard
Sienna Leonard
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The top educators are unquestionably found at Visio Learning. I can't express how thorough the instructor was in each lesson, and I could pick up a lot of information.
Abbie Hayward
Abbie Hayward
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"I discovered this website through a friend and joined in the free trial course for the first month. I couldn't resist subscribing for £7.99 each month. It's my third month with them, and I'm having a great time! "
Kyle Pearson
Kyle Pearson
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I had no idea that an online course could provide me with so much information! I appreciate it.
Matthew Thomson
Matthew Thomson
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The instructor was great! I was blown away by how expertly he explained the complex topics.
Olivia Lee
Olivia Lee
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I can't express how fantastic the courses Visio Learning provides. The £7.99/month subscription charge is insignificant when compared to the training quality. I've taken a lot of courses from them, and they've all been great!
Liam Whittaker
Liam Whittaker
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I had previously taken a few online courses that did not match my expectations. I'm delighted I discovered Visio training. It provided me with the most beneficial learning experience. The 24/7 student support helped me immensely with my inquiries.
Faith Sharpe
Faith Sharpe
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"This course was quite beneficial to me. Everyone should give it a try, in my opinion. You may cancel your subscription at any time, but I bet you won't since you'll be delighted by the great classes. "
Jayden Carr
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I am a person who is always willing to learn new skills. I took a bunch of online courses, but none of them lived up to my expectations. Thank you for your excellent classes, Visio Learning. They've been quite helpful in expanding my skill set.
Muhammad Field
Muhammad Field
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Excellent classes at a fair price for a subscription. Truly recommend!
Ryan Barry
Ryan Barry
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The instructor was upfront and knowledgeable. His instructions revealed his intelligence. I gained a lot of knowledge and am grateful for the fantastic learning experience.
Brandon Vincent
Brandon Vincent
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In my perspective, they deliver knowledge with care. They were incredibly accommodating anytime I needed help with the courses or anything else. All of my doubts were dispelled. Thank you very much!
Hannah Bates
Hannah Bates
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"The training I took from them was beneficial in terms of bolstering my CV with new skills. Keep up the great work, Visio Learning! "
Ellis Swift
Ellis Swift
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Thank you so much for the fantastic lessons and welcoming environment, Visio Learning. Access to your classes at any time helped me immensely in learning at my own pace.
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